Dementia Action Week is a national campaign led by the Alzheimer’s Society which aims to increase awareness and inspire action to support people with dementia. The week emphasizes the importance of protecting people with dementia from risks such as neglect, abuse, or exploitation, particularly as they may have trouble in communicating, correctly recalling events, or recognising harmful situations. It also encourages professionals and communities to create a safer, more supportive environment where individuals with dementia are treated with dignity, respect, and compassion, with their rights being actively protected. To find out more about resources for Dementia, please visit Dementia Action Week | Alzheimer's Society.